ProofGTM

For B2B SaaS founders & revenue leaders

Your product is selling. The problem is it’s only selling when you sell it.

ProofGTM turns founder-led selling into a repeatable sales engine — the hiring, scripts, and sales motions that grow revenue without depending on you in every deal.

Book a Strategy Call See how it works

No pitch. We’ll find where deals stall and tell you straight whether we can help.

1→225

Sales team scaled from a single rep

20 yrs

Leading GTM, sales & marketing

100s

Reps hired, trained & ramped

1 playbook

Built, tested, and proven at scale

The Problem

If you’re a SaaS founder still carrying the number, you already know where the bottleneck is.

You’ve proven people will pay for what you built — mostly because you close them. But every deal still runs through you. The reps you’ve hired aren’t ramping, and you can’t tell if it’s the people, the pitch, or the fact that nothing’s written down.

There’s no shared script, so every rep sells a slightly different product. Your pipeline is a guess. Forecasting is a feeling. And the playbook that actually works — the one that wins deals — lives entirely in your head.

So growth stays capped at your personal capacity. Hiring feels like a gamble instead of a system. And the question hanging over every board update is the same: how do we make this repeatable?

Every meaningful deal still runs through you
New reps take quarters to ramp — if they ramp at all
Each rep sells a slightly different version of the product
Your forecast is a gut feeling, not a number you trust
Hiring feels like a gamble instead of a system

It’s not that your team can’t sell. It’s that no one has built the system that lets them sell without you — and made it stick.

The 1-to-Scale Sales System™

A proven way to turn founder-led selling into a sales org that scales.

ProofGTM installs the 1-to-Scale Sales System™ — a hands-on engagement that builds the hiring, onboarding, scripts, and sales motions inside your business, drawn from a playbook used to grow a SaaS sales team from a single rep to 225.

This isn’t a strategy deck and a wish of luck. We work inside your funnel — your outreach, your demos, your follow-up, your hiring — and put the fundamentals in place that let a new rep get productive fast and a manager run the team on data instead of instinct.

You keep doing what only you can do: vision, product, and the biggest deals. We build the machine underneath you so the rest of the number doesn’t depend on your calendar.

The same fundamentals that scale a team to 225 are the ones most SaaS companies skip at 3 reps: a defined motion, a real ramp, and a hiring bar you can repeat.

What changes

What it looks like when the system is in place.

A sales motion anyone can run

One defined way to qualify, demo, and close — documented in scripts and playbooks, not trapped in your head.

Reps that ramp in weeks, not quarters

A real onboarding path so new hires hit quota faster and you stop re-explaining the pitch every time.

Hiring you can repeat

A scorecard and interview process that tells good reps from expensive mistakes — before they cost you a year.

A pipeline you can actually forecast

Stages, metrics, and a cadence that turn “I think we’ll hit it” into a number you can defend to your board.

The founder out of every deal

Revenue that grows on the team’s effort, not your personal capacity — so you can get back to building.

Marketing that feeds sales

Messaging and demand that hand reps real conversations, instead of leads that go nowhere.

How it works

Assess. Build. Make it stick.

Step 1

We assess your motion

We get inside how you really sell today — how leads come in, how demos run, where deals stall, why reps aren’t ramping. You get a clear picture of what’s capping growth.

Step 2

We build the system

We put the fundamentals in place: the sales motion, scripts, onboarding, hiring scorecard, pipeline stages, and the metrics to manage it — built around your product and your buyers.

Step 3

We make it stick

This is where most consulting ends and where we don’t leave. We train your team and managers, run it alongside them, and refine until the new way is simply how your team sells.

Engagements

Three ways to work together.

Every engagement is scoped to where you are. We’ll walk through the right fit — and the investment — on your strategy call, so you can decide with clear eyes.

GTM Diagnostic

For founders who need to know what’s actually broken.

Fixed-scope sprint · investment shared on call

Deep review of your current sales motion, funnel, and metrics
Rep & ramp assessment: who’s working and why
Prioritized findings — what’s capping growth, in order
A clear roadmap of what to fix first

Start here

Sales Engine Build

For teams ready to make selling repeatable.

Multi-month engagement · investment shared on call

Everything in the Diagnostic
Documented sales motion, scripts & playbooks
Rep onboarding & ramp program built and rolled out
Hiring scorecard & interview process
Pipeline stages, forecasting & sales metrics
Hands-on rollout with your team and managers

Book a strategy call

Fractional Sales Leadership

For founders who need an operator in the seat.

Ongoing retainer · investment shared on call

A seasoned GTM leader embedded with your team
Ongoing coaching of reps and sales managers
Hiring, ramp, and performance management
Board-ready pipeline & forecast ownership
Continuous refinement as you scale headcount

Talk it through

About the founder

Built by an operator who’s done it — not just advised on it.

I’m Paul Wurth. For roughly 20 years I’ve led go-to-market, sales, and marketing in B2B SaaS — including helping scale a sales organization from a single rep to a team of 225.

I lived every stage of that climb: writing the first scripts, making the early hires, building the onboarding so new reps could actually ramp, defining the sales motion, and putting in the metrics and management that let the team grow without breaking. I’ve seen what works at 3 reps, at 30, and at 200 — and where founders get stuck in between.

I’ve also watched plenty of SaaS companies try to scale sales by throwing bodies at the problem with no system underneath. That’s the gap ProofGTM exists to close. I don’t hand you a framework and disappear — I work alongside your team to build the engine and make sure it actually runs.

I’m also the founder of Assembli, so I know the founder’s seat from the inside — the pressure to grow, and the gamble that every sales hire feels like.

If you’re trying to build a sales engine that scales beyond you, you deserve an advisor who’s actually lived in your world. That’s what I’m here to be.

— Paul Wurth, Founder, ProofGTM

Watch

90 seconds on how I think about scaling sales.

Before you book a call, hear it straight from me — who I help, and how the 1-to-Scale Sales System™ actually works.

Your founder video goes here

Record a 60–90s intro on Loom, then paste the embed link here (step-by-step is in the code comment above).

Results

What founders say after the system is in place.

Swap these placeholders for real quotes once you have them — named founders, titles, and a specific number land hardest.

★★★★★

Closed our first 5 reps’ ramp in 60 days

“Paul built the motion and onboarding we’d been promising ourselves for two years. New reps now ramp on a system, not on me.”

Founder / CEO B2B SaaS · selling to SMB

★★★★★

3× pipeline in one quarter

“We finally have scripts, stages, and a forecast I can take to the board. The guesswork is gone.”

Co-Founder Vertical SaaS

★★★★★

Out of every deal in 90 days

“For the first time the number doesn’t depend on my calendar. The team runs the motion without me in the room.”

Founder Early-stage SaaS

FAQ

Straight answers to fair questions.

Is this consulting, or do you actually build the thing?

Both — but mostly the building. We assess, we build the sales motion, scripts, onboarding, and hiring process, and we roll it out inside your business. You’re not left with a slide deck and a to-do list. We’re hands-on through the engagement.

We’re early — only a couple of reps. Is it too soon?

Often it’s exactly the right time. The fundamentals that scale a team to 225 are the ones worth setting at 2–3 reps, before bad habits and undocumented selling get expensive. We scope the work to your stage.

How is this different from hiring a VP of Sales?

A VP runs the team you already have. We build the system the team runs on — the motion, ramp, scripts, and hiring bar — and can do it before you’re ready to commit to a full-time exec, or alongside one to set them up to win.

Will this work for our specific product and buyers?

The fundamentals of building a sales org travel across B2B SaaS; the specifics get built around your product, price point, and buyer. We don’t drop a generic template on you — we build the motion that fits how your customers actually buy.

Who is this for?

B2B SaaS companies — typically founder-led or early-stage sales teams — that have product-market fit and real revenue, and are ready to make selling repeatable instead of dependent on the founder.

What does it cost?

Engagements come in three shapes — a fixed-scope Diagnostic, a multi-month Sales Engine Build, and an ongoing Fractional Sales Leadership retainer. Each is priced as a strategic investment in your growth, not a software subscription. On a strategy call we’ll scope the right fit and share the exact investment so you can decide with clear eyes. If it’s not a fit, we’ll tell you.

Stop being the only person who can hit the number.

You already know your growth is capped at your own capacity. The question is whether this is the year you build the engine that changes that. Let’s spend 30 minutes on your sales motion together.

Book Your Strategy Call Limited engagements at a time. We only take on companies we’re confident we can help.

Prefer to reach out directly? hello@proofgtm.com · (402) 210-8002